Trust Athletics
Trust Athletics came to us with a unique proposition, how to brand Mobile, Alabama's first female-owned ™ Gym? After spending time with the owners, we determined that they still wanted to appeal to men but didn't want to come across as the typical meathead-style gym. We worked hard to create a brand identity and website that would appeal to men and women alike and feel inclusive. That was five years ago, and Trust Athletics is still going strong and growing.
![](https://cdn.prod.website-files.com/626d56562de0b2918b20209b/62706080a299ec702e2e577d_case%20study%20sample%20-%20trust%201880px.jpg)
Trust Athletics main identity.
![](https://cdn.prod.website-files.com/626d56562de0b2918b20209b/62706080ba745f5845cf77be_case%20study%20sample%20-%20trust%201880px4.jpg)
We worked with Trust Athletics to create several pieces of merchandise, including these water bottles utilizing an alternate logo.
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We worked with Trust Athletics to create a website targeted toward a female audience without being overly feminine.
![](https://cdn.prod.website-files.com/626d56562de0b2918b20209b/62706080923cfe29a42a7d02_case%20study%20sample%20-%20trust%201880px6.jpg)
While working with Trust Athletics, we explored several alternate logos to be used in different situations.
![](https://cdn.prod.website-files.com/626d56562de0b2918b20209b/6270608004c973f3343a0dca_case%20study%20sample%20-%20trust%201880px2.jpg)
Trust Athletics logo in black and reversed in white
![](https://cdn.prod.website-files.com/626d56562de0b2918b20209b/62706080f578fde354c6ff6a_case%20study%20sample%20-%20trust%201880px3.jpg)
When establishing brand standards for Trust Athletics, we included a primary color palette and preferred typefaces for the brand.