Trust Athletics

Trust Athletics came to us with a unique proposition, how to brand Mobile, Alabama's first female-owned ™ Gym? After spending time with the owners, we determined that they still wanted to appeal to men but didn't want to come across as the typical meathead-style gym. We worked hard to create a brand identity and website that would appeal to men and women alike and feel inclusive. That was five years ago, and Trust Athletics is still going strong and growing.

Trust Athletics main identity.

We worked with Trust Athletics to create several pieces of merchandise, including these water bottles utilizing an alternate logo.

We worked with Trust Athletics to create a website targeted toward a female audience without being overly feminine.

While working with Trust Athletics, we explored several alternate logos to be used in different situations.

Trust Athletics logo in black and reversed in white

When establishing brand standards for Trust Athletics, we included a primary color palette and preferred typefaces for the brand.