Industrial Rig Lighting

The team at Industrial Rig Lighting (IRL) came to us with a unique challenge, create branding for a company installed and design lighting systems for use in industrial settings. They were in a niche market where the competition that had decades more experience and offered more services than IRL did. We used IRL's specialized service as a brand differentiator and positioned them as the expert in the industry. By creating a niche within a niche IRL was able to outperform the competition.

Industrial Rig Lighting main identity

We worked with IRL to produce hard hats for the safety of their team members in the field.

As part of every IRL team member's onboarding package, they receive a branded coffee mug and polo shirt. We also worked with their marketing department to ensure that the right assets were provided for teammates' onsite app, the company website, and various other applications.

We worked with IRL's marketing team to create appropriate business stationery to meet their needs. IRL reported a significant rise in projects won when they started sending out proposals on standardized branded company letterhead.

IRL logos in black and reversed in white.

When establishing brand standards for IRL, we included a primary color palette and preferred typefaces for the brand.